Gordon, E., & Natarajan, K. (2010). Consumer behaviour: Text and cases. Himalaya Publishing House.
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Chicago Style (17th ed.) Citation
Gordon, E., and K. Natarajan. Consumer Behaviour: Text and Cases. Kolkata: Himalaya Publishing House, 2010.
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MLA (9th ed.) Citation
Gordon, E., and K. Natarajan. Consumer Behaviour: Text and Cases. Himalaya Publishing House, 2010.
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