Cita APA (7th ed.)
Kotler, P., & Kevin Lane Keller. (2007). Marketing management (12th ed.). Prentice Hall of India.
Cita Chicago (17th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 12th ed. New Delhi: Prentice Hall of India, 2007.
Cita MLA (9th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 12th ed. Prentice Hall of India, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.