Cita APA (7a ed.)
Kotler, P., & Kevin Lane Keller. (2007). Marketing management (12th ed.). Prentice Hall of India.
Cita Chicago Style (17a ed.)
Kotler, Philip, y Kevin Lane Keller. Marketing Management. 12th ed. New Delhi: Prentice Hall of India, 2007.
Cita MLA (9a ed.)
Kotler, Philip, y Kevin Lane Keller. Marketing Management. 12th ed. Prentice Hall of India, 2007.
Precaución: Estas citas no son 100% exactas.