Kotler, P., & Kevin Lane Keller. (2007). Marketing management (12th ed.). Prentice Hall of India.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. New Delhi: Prentice Hall of India, 2007.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Prentice Hall of India, 2007.
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